A superfood-powered baking resolution firm is coming to the US

NEW YORK — Moyu, a superfood-driven breakfast and baking firm, is ready to launch nationwide transport in the US.

Moyu was based by third-generation meals entrepreneur Gillian Hu, who grew up in China’s southwestern province of Yunnan and now lives in New York Metropolis. Whereas coaching as a aggressive athlete, Ms. Hu found a wellness ingredient known as Konjac and used it to create recipes that met her every day requirement of carbohydrates, proteins, fat and micronutrients. Greater than 40% of worldwide Konjac comes from Yunnan, and it has a 2,000-year historical past associated to the standard cuisines and medical practices of East Asia. The plant has a soluble dietary fiber known as glucomannan, which is thought for its means to soak up water and kind a gel-like substance. Konjac can be thought-about sturdy, because it requires little care when grown below the appropriate situations.

Realizing that Konjac might be used for extra wellness meals than simply Asian delicacies, Ms. Hu spent two years working with prime specialists in meals science and agriculture to create a singular proprietary Konjac batter and baking combine. The combo is ​​vegan, made with out most allergens, incorporates 9 grams of fiber and protein, and has no added sugar, and retails for $13.69. Based on Moyu, the Konjac Batter & Baking Combine can be utilized to make a wide range of merchandise — together with brownies, muffins and pancakes — that may be tailor-made to go well with totally different dietary and style preferences, akin to excessive protein, low carb, vegan and paleo with no primary components. . baking components akin to typical flour, sugar and batter.

Along with Konjac Batter & Baking Combine, Moyu might be promoting ready-made superfood muffins which can be grain-free, gluten-free and excessive in protein. In addition they include no added sugar and are made with pasture-raised eggs. The muffins are available three flavours: The Yunnan (Cocoa Reishi Mushroom), The Kunming (Orange Blossom Goji), and The Dali (Jujube Walnut Banana). They every promote for $8.99 for a 50-gram mini loaf and $28.99 for a 200-gram loaf.

“Moyu is greater than a product; it’s my dream dropped at life by redefining wellness in each bustling marketplaces and intimate kitchen nooks,” mentioned Ms. Hu. “From fast bites to soulful cooking periods, Moyu affords everybody a wholesome method to embrace right this moment’s wellness and vitamin developments, to go well with any model, any time.”

Moyu launches on September 5 with nationwide transport. The corporate’s merchandise are additionally offered at specialty shops and shops akin to The Properly New York and Foodcellar.