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Name for junk advertisements within the struggle for meals well being

OVER 500 folks on the Mornington Peninsula have joined 10,000 organizations and people throughout Victoria in a marketing campaign to guard kids from unhealthy foods and drinks promoting.

Most cancers Council Victoria’s Meals Battle is asking on communities to guard kids from junk meals promoting in locations the place kids play or be taught.

The marketing campaign garnered help from native organizations, together with Mornington Peninsula Shire Council, Peninsula Well being, Frankston Council and The Group Plate, who’re working to strengthen the native meals system and join folks to native, wholesome, and plentiful meals.

The president of the peninsula-based The Group Plate Motion Group, Tanita Northcott, mentioned the Meals Battle marketing campaign was an necessary alternative to enhance meals environments to assist kids develop up wholesome.

“Wholesome environments are key to supporting wholesome consuming. With the absence of unhealthy foods and drinks promoting on public transportation and round colleges, we will proceed to construct a robust and vibrant wholesome tradition and meals system for generations to return, free from the affect of this highly effective promoting,” he mentioned. .

Different organizations concerned in Most cancers Council Victoria’s marketing campaign embody VicHealth, Public Well being Affiliation of Australia, Diet Australia, Dad and mom’ Voice and Murdoch Kids’s Analysis Institute, all calling for unhealthy foods and drinks promoting to be eliminated inside 500 meters of colleges and in transport and public transport infrastructure locations (stations, platforms, bus stops and canopies).

The marketing campaign comes as new knowledge reveals spending on out of doors promoting – together with billboards, public transport, bus and tram stops – for unhealthy foods and drinks in Victoria reached virtually $10 million between April 2021 and February 2022.

Spending on promoting for unhealthy takeaways, together with ice cream and frozen treats and sugary drinks, made up the highest three classes for the trade. Spending on unhealthy meals of $4.3 million was greater than double that on desserts ($1.865 million) and sugary drinks ($1.863 million).

Jane Martin, government supervisor of the weight problems program at Most cancers Council Victoria, mentioned the quantity of spending highlighted the dimensions of the issue and there was an pressing want for governments to make use of their energy to protect Victorian kids from trade promoting. of processed meals.

“The processed meals trade is spending thousands and thousands of {dollars} on promoting in public locations, so our youngsters are surrounded by this on their routes to high school, on public transportation and of their lives,” he mentioned.

“Day-after-day they’re bombarded with at the least 25 advertisements for unhealthy foods and drinks. We all know that it has an affect on what they eat, need to eat and order, and we should do all the pieces in our energy to guard them from this affect.

“The group response to Meals Battle is proof that 1000’s of Victorians really feel the identical method and that defending our youngsters from this dangerous advertising ought to be a authorities precedence.”

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First printed in Southern Peninsula Information – Jul 19, 2022

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