Costa Espresso companions with Artisan Lab to create an unique vary of coffee-dyed slippers to coincide with Nationwide Espresso Day

Costa Espresso companions with Artisan Lab to create an unique vary of coffee-dyed slippers to coincide with Nationwide Espresso Day

Costa Espresso has teamed up with premium slipper maker Artisan Lab to create an unique vary of coffee-dyed slippers to have fun Nationwide Espresso Day (which fell on Wednesday twenty third November this 12 months). Taking inspiration from the viral TikTok and Instagram pattern of dyeing your sneakers in brown, Costa Espresso has put a sustainable, fascinating and premium spin on this formulation to brighten up its signature Mocha Italia mix.

The handmade Italian sneakers, dubbed ‘The Drip 1′, have been hand-dyed with the Mocha Italia mix and 20 unique pairs will probably be given away through a contest on Costa’ Espresso’s official TikTok channel. The sneakers will probably be numbered and every winner will obtain a novel non-fungible token (NFT) that can act as a certificates of authenticity.

Created by impartial international digital company, AnalogFolk London, the ‘Costa-Misation’ marketing campaign goals to exhibit that Costa Espresso’s Mocha Italia mix tastes nearly as good because it seems to be and appears nearly as good because it tastes.

Artisan Lab was handpicked for its wealthy Italian heritage and give attention to high quality, aligning with the historical past of Costa Espresso that noticed Sergio and Bruna Costa arrive in London in 1917 with a want to make great-tasting espresso a part of the on a regular basis life. The sneakers have been sustainably dyed with Costa Espresso Mocha Italia espresso grounds. Moreover, the tailor-made sneakers have been completed with a lace tag created from vegan ‘Espresso Leather-based’ from revolutionary inside textiles Organoid.

Riccardo Gismondi, founder and inventive director of Artisan Lab says: “Italian heritage, superior high quality and authenticity are the DNA of Artisan Lab. Sharing the identical core values ​​with Costa Espresso, we could not be happier to create this unbelievable collaboration. An ideal celebration of what we each stand for and work onerous day-after-day to ship.”

Written and directed by AnalogFolk senior creatives Dani Arkless and Alex Wooden, the footage was shot by Jacob McFadden. The marketing campaign will probably be supported by a behind-the-scenes video created solely for TikTok outlining the creation course of, in addition to static posts on Instagram and a novel NFT authentication shared by Artisan Lab. NFTs are minted on the Hedera Blockchain in collaboration with Designbook; a digital market for licensed merchandise and digital accomplice of Artisan Lab.

The marketing campaign and competitors will run from November 23 on TikTok for one week, the place followers can share their dimension for an opportunity to win.

Amandine Fabian, Inventive Director of AnalogFolk London, stated: “We’re actually proud to have been engaged on this thrilling collaboration. Artisan Lab and Costa Espresso is an sudden but pure match as two manufacturers that share related values ​​of high quality and craftsmanship. The espresso wash provides an edgy contact to the shoe that’s positive to please the style group and followers of the model.”

Adam Deal, Costa Espresso’s Senior Supervisor of Social Media and Digital Advertising and marketing, stated:“We’re very excited to accomplice with Artisan Lab on’dripping1′. Utilizing our well-known Mocha Italia mix to create these superb sneakers could be very thrilling and we won’t wait to see how the competitors on Costa Espresso’s TikTok account performs.”

To your probability to win one in every of 20 pairs from ‘The Drip 1’, comply with Costa Espresso’s official TikTok account the place extra details about the competitors will probably be obtainable.

Font: AnalogFolk London

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