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Nation Crock’s first heavy whipping cream is created from lentil milk

Margarine model Nation Crock has launched a brand new vegetable creamer, a plant-based various to heavy dairy-based whipping cream. The model says its new vegan heavy cream can be utilized for each vegan cooking and baking to make dairy-free whipped cream, flaky cookies, creamy soups and pastas, or as a person substitute for recipes. that require dairy cream. .

Nation Crock Vegetable Cream is made with lentil milk and a mix of vegetable oils reminiscent of canola and palm and is available in a ready-to-pour container. It’s obtainable nationally at Kroger and shortly Publix in addition to regionally at retailers reminiscent of Worth Chopper, Piggly Wiggly Alabama, Albertsons, Safeway and United Supermarkets.

Nation Crock, owned by guardian firm Upfield, is finest identified for its margarine spreads, lots of which have all the time been unintentionally vegan, which means they include no dairy elements however will not be marketed or labeled vegan or low-fat. natural foundation. In 2019, the model launched its first vegan-labeled product with the launch of its Plant Butter vary. The model developed the brand new vary as an eco-friendly various to animal-based butter. Nation Crock’s vegan butter vary contains vegan butter sticks in olive oil, almond oil and avocado oil varieties, in addition to tub sizes in oil varieties almond and olive oil.

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“Our mission is to make folks happier and more healthy with great-tasting, plant-based merchandise which are higher for the planet,” Upfield North America Chief Advertising Officer Brian Orlando beforehand informed VegNews. “Shoppers select plant-based alternate options to conventional dairy merchandise for a wide range of causes, together with well being, environmental and moral. We’re deeply dedicated to bringing shoppers a variety of revolutionary merchandise that advance the position of plant-based meals in folks’s lives. Our objective is to make it simpler for shoppers to make good meals selections by offering plant-based choices which are scrumptious, high-performing, and higher for you.

Nation Crock goes past margarine

Nation Crock’s new Plant Cream is the model’s entry into a brand new product class exterior of margarine and the most recent addition to its Plant line. “Nation Crock Plant Cream is a must have secret ingredient to have within the kitchen. Its versatility and scrumptious style make it excellent for vegetarians, dairy intolerants or plant-loving eaters,” Nation Crock model supervisor Natalie Cooper mentioned in an announcement. “We imagine that after shoppers make the swap, they are going to discover shocking methods to take pleasure in it, together with reheating leftovers, whipping up ultra-creamy pasta, or whipping up a scrumptious dessert.”

To have fun the brand new plant-based cream, Nation Crock not too long ago launched a “We Defied Dairy” marketing campaign which markets the brand new product as versatile as dairy-based heavy cream. The marketing campaign reveals how Nation Crock Plant Cream, in addition to Nation Crock Plant Butter, are made with solely plant-based elements, giving prospects all of the style of heavy whipping cream and butter, however with out the moral or sustainability points that go together with it. use of dairy merchandise. The marketing campaign contains spots on related TV, linear TV and digital platforms.

“Nation Crock Plant’s butter and cream whips, cooks, thickens, simmers, splatters and mashes like dairy merchandise,” the Nation Crock TV spot factors out. “Higher but, it modifications the topic with out altering the style.”

Silk launches vegan whipped cream

Whereas many manufacturers supply dairy-free alternate options reminiscent of vegan milk and occasional creamer, few firms have marketed heavy whipping cream. In 2020, plant-based model Silk launched its personal dairy-free heavy whipping cream within the refrigerated part of shops nationwide. The whipping cream is created from a mix of coconut and sunflower oils, bean protein and sunflower lecithin and is available in a ready-to-pour carton. Similar to Nation Crock, Silk’s Pourable Combine is ​​designed for cooking, baking and whipping your favourite desserts.



“Silk noticed a possibility for a plant-based heavy whipping cream various and needed to offer a simple swap for these trying to incorporate extra dairy-free choices into their diets,” mentioned David Robinson, Senior Director of the Silk model, in a press launch. “As America’s #1 plant-based beverage model, we think about it our duty to create plant-based choices that everybody will love and luxuriate in.”

For the most recent vegan information, learn:
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Vote for the 2022 awards for one of the best vegan ice cream in america.


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