Di Tondo turns into CEO of Barilla

PARMA, ITALY — Claudio Colzani, after greater than 10 years main the Barilla Group, will step down as CEO in April 2023 to pursue different skilled alternatives. Gianluca Di Tondo, former director of selling, has been chosen to take over as director subsequent yr.

“I wish to thank Claudio for these 10 years that we have now spent collectively,” mentioned Guido Barilla, President. “He offered us with important development and consolidated the Barilla Group to a big extent, making it optimistic about its future challenges.

“His management made Barilla the primary Italian firm to obtain the celebrated worldwide Catalyst Award for reaching international pay fairness. Particular thanks are additionally addressed to him for having helped us in tough instances comparable to through the pandemic, and for the assist he continues to provide us through the succession.

Mr. Di Tondo mentioned of his upcoming appointment, “I’m extremely completely happy, proud and grateful to the Board of Administrators for this honour.

“I undoubtedly see three foremost priorities on the prime of my agenda: to additional strengthen our manufacturers in Italy and make them higher ambassadors of the Italian approach of having fun with meals all over the world; proceed to nurture our values ​​and our range, to additional enhance our staff’ sense of belonging and to draw new expertise; in order that our customers all over the world acknowledge us as essentially the most trusted meals firm. »

Mr. Di Tondo has over 25 years of expertise within the meals and beverage trade, with roles in gross sales and advertising.

In March 2020, he joined Barilla as Group Advertising and marketing Director, the place his obligations included defining a brand new class technique for pasta which resulted within the creation of the Barilla Al Bronzo line, the launch of recent logos for Barilla and Mulino Bianco, and the creation of the Barilla Acceleration Crew, a middle of excellence for digital expertise and superior analytics in London. Mr. Di Tondo additionally performed a key function within the acquisition of Pasta Evangelists, the place he grew to become Chairman of the Board.

“In recent times, shopping for behaviors, work fashions and distribution channels have modified,” Barilla mentioned. “We hope to be on the heart of this transformation, and open our window to the world, in order that we are able to at all times greatest meet individuals’s wants. Together with his imaginative and prescient and expertise, Mr. Di Tondo will lead the corporate via the transformation course of essential to turn into much more aggressive on the worldwide stage. MBN