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Domino’s Pizza SG Creates a Bizarre (However Tremendous Cute) Cat-Cod Hybrid Mascot

Domino’s Pizza has unveiled a half-cat, half-cod mascot named “Mentaikat” as a part of the continuing marketing campaign to advertise its all-new Japanese-inspired menu – Ebi Mentaiko, Tori Mentaiko Pizzas and Hokkaido Cream Cheese Fold. In accordance with Domino’s Pizza, the character was impressed by cod (the place the cod roe in mentaiko mayonnaise comes from) and “maneki-neko”, a standard Japanese cat figurine usually believed to deliver good luck.
Mentaikat can be featured in a collection of animated shorts that can be launched progressively on the model’s social pages, that includes humorous tales of Mentaikat getting ‘taiko’ (fortunate) in varied conditions. https://youtu.be/njfuoanEUJk. A life-size standee of the Mentaikat can even be on show at Domino’s Kebun Baru retailer, for these on the lookout for a photograph alternative.
This is not the primary time Domino’s Pizza has experimented with incorporating flavors from worldwide cultures into its pizzas, neither is it the primary introduction of a model mascot. Mentaikat can be his second firm within the launch of a model mascot. The pizza model launched its international mascot “The Noid” within the Eighties.
As a part of the marketing campaign, the model can be collaborating with native content material creator, Jaze Phua (@jazephua) to create snippets on TikTok, Instagram and Fb. By means of varied light-hearted eventualities displaying Jaze getting fortunate beneath unlucky circumstances, the video goals to spotlight the “taiko” aspect of the marketing campaign in a humorous means and work together with social audiences. Different collaborations are additionally within the works, with upcoming movies from native content material creators similar to @moochihehe, @stylobin, @qlyxxx and @natsalguod.
Kym Lee, Basic Supervisor of Advertising at Domino’s Pizza Singapore, mentioned the workforce was delighted to launch the brand new Ebi Mentaiko and Tori Mentaiko pizzas as they acknowledge that most individuals in Singapore are large followers of the delicacies and Japanese tradition.
“To inject some enjoyable, we used puns on the phrase ‘taiko’ (a well-liked native slang for ‘to be fortunate’), and hope to excite followers with our vary of activations and the introduction from Mentaikat – an endearing new addition to the Domino’s household,” she added.

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