Entrepreneur Greg Conrad opens Gateway Espresso Firm in Creve Coeur, Missouri by the Crimson Cup 7 Steps to Success Espresso Store Startup program

“They’ve an ideal product and nice assist. It took a whole lot of stress off me throughout startup as I did not have to fret about discovering the best tools or discovering the best roaster.” – Greg Conrad, Proprietor, Gateway Espresso Firm in Creve Coeur, Missouri.

On December 6, 2022, strains of enthusiastic Creve Coeur espresso lovers spilled out across the Gateway Espresso Firm at 12806 Olive Boulevard for the grand opening of the town’s latest impartial espresso store.

To have fun, proprietor Greg Conrad supplied medium espresso-based drinks, teas and shakes for simply $1. The festivities additionally included free giveaways and a ribbon-cutting ceremony with the Creve Coeur Chamber of Commerce.

Roasted by award-winning espresso roaster Crimson Cup Espresso & Tea of ​​Ohio, the espresso and espresso-based drinks have acquired an enthusiastic welcome from Creve Coeur espresso lovers.

One Fb reviewer praised the store’s welcoming environment, handy location, and educated baristas, saying she was very happy together with her oat milk white mocha.

“Very scrumptious and did not give me a sugar assault,” she wrote. “Additionally, I like how they make Crimson Cup espresso. I am a 614 Buckeye and this gave me a sense of house. I can be again!”

A former gross sales and advertising and marketing government, Conrad grew to become involved in beginning his personal enterprise after struggling to search out his subsequent place. Opening his personal espresso store supplied him a promising profession.

“I spent a whole lot of time in espresso outlets whereas on the lookout for a job,” he recalled. “I had additionally been ingesting espresso from a reasonably early age as I had a Brazilian grandmother who was an enormous espresso drinker.”

He found Crimson Cup whereas exploring native espresso outlets close to Canal Winchester, Ohio.

“After contemplating opening a espresso store, I began speaking to a couple native shops to be taught in regards to the course of.”

“Stopped at 5 Bean Espresso in Reynoldsburg, Ohio. They spoke extremely of the Crimson Cup and their consultancy program.”

The roaster’s 7 Steps to Success consulting program teaches entrepreneurs like Conrad tips on how to open a espresso store.

This confirmed system relies on the guide, 7 Steps to Success: A Frequent Sense Information to Success in Specialty Espresso, by founder and president Greg Ubert.

Conrad mentioned he was inspired that the Crimson Cup supported impartial espresso outlets with out forcing them to pay franchise charges or royalties.

“After being in gross sales, I did not wish to get locked into any contracts or have expectations positioned on me by a franchisor,” he mentioned. “I needed the liberty to alter and adapt my retailer as wanted.”

After studying Ubert’s guide, he related with Crimson Cup’s 7 Steps espresso store startup consulting group. They guided him by each step, from writing a strong espresso store marketing strategy to designing and distributing his espresso store, hiring and practice employees, and rather more.

“They’ve an ideal product and nice assist,” he mentioned. “It took a whole lot of stress off of me throughout start-up as I did not have to fret about discovering the best tools or discovering the best roaster.”

Crimson Cup has helped entrepreneurs open greater than 300 impartial espresso outlets throughout the US Some have run their shops for 20 years or extra. Others have opened a number of shops.

In October, 7 Steps undertaking supervisor and coach Steve Bayless spent every week at Gateway Espresso instructing Conrad and his baristas tips on how to make nice drinks and run the store. He additionally stayed on web site on opening day to verify the grand opening went easily.

A buyer development consultant labored with Conrad for the following few months, then returned for the grand opening in December.

When requested to present recommendation to different aspiring espresso store house owners, Conrad mentioned, “Take the assistance. Crimson Cup needs to see you succeed. There are not any dumb questions.”

Conrad invitations everybody in Creve Coeur and the larger St. Louis space to go to Gateway Espresso.

“We serve espresso, espresso drinks, non-coffee drinks, in addition to a wide range of baked items that can assist you begin your morning off on the best foot,” she mentioned.

“Whether or not you are commuting to the workplace or simply wish to get out and about, cease by and seize one in every of our craft drinks.”

Gateway Espresso Firm is open seven days every week at 12806 Olive Boulevard. Observe the shop’s Fb web page for updates on the menu, hours, and occasions.

About Crimson Cup Espresso & Tea

Crimson Cup, based in 1991, is on the forefront of the espresso trade. Their considerate roasting, start-up assist, and world partnerships assist the larger good of communities around the globe. Amongst different nationwide accolades, the corporate received the 2020 and 2017 Good Meals Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster, and the 2016 Macro Roaster of the Yr from Roast journal.

Crimson Cup travels the world looking for the proper cup, fueled by significant relationships, honesty and a shared imaginative and prescient for the long run. Its Friend2Farmer initiatives foster respect and decency by mutually useful collaboration between native and world communities.

By its 7 Steps to Success espresso store startup program, the corporate teaches entrepreneurs tips on how to open and run impartial espresso outlets of their native communities. By creating a cafeteria marketing strategy, entrepreneurs acquire perception into the startup prices of the cafeteria.

Crimson Cup espresso is on the market by greater than 350 impartial espresso outlets, grocery shops, schools and universities, eating places, and meals service operations in 30 states, Guam, and Bangladesh. The corporate additionally owns a number of Crimson Cup Espresso Outlets and a brand new CRIMSON retail flagship retailer. For extra info, go to crimsoncup.com or observe the corporate on Fb and Instagram.

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