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Escobar turns to the franchise as a nightclub idea

Atlanta’s Escobar Restaurant & Tapas Lounge is for ages 25 and older, stated co-founder Mychel “Snoop” Dillard. Hardworking city professionals and entrepreneurs.

Nevertheless it’s additionally for celebrities, and the record is eye-catching: Snoop Dogg, TI, singer-songwriter Jacquees, former NBA participant Stephen Jackson and rap artist Trina.

The restaurant, which Dillard co-founded with Grammy-winning rapper 2 Chainz, contains a nightclub environment with blue couches within the VIP space, gold-stained flooring, and multicolored tiling on the bar. Stroll-ins are accepted, but when desk and bottle service is desired, reservations are taken for as much as three months.

Escobar serves lunch and dinner every day till 10 p.m. with a curated menu by chef Dephon Robinson, who has labored with celebrities akin to Queen Latifah and Gabrielle Union. After 10 p.m., the restaurant turns right into a lounge and presents drinks and music till 3 a.m.

The primary Escobar opened in 2016 and the second unit debuted three years later. There may be additionally a by-product idea, Esco Seafood.

With the precise techniques now in place, the chain is gearing up for a franchise enlargement technique. FSR lately caught up with Dillard to be taught extra about Escobar’s progress and the place the event will happen.

How was Escobar based?

The idea was based between me and my enterprise companion, Grammy-winning rapper 2 Chainz. Just about, we simply determined we wished to create one thing that may be for 25+, that simply had a very dope vibe. Like for instance, the Mercedes Benz is our DJ sales space – a Mercedes-Benz wrapped in gold.

Our meals is actually good. I wished to create one thing that may function good late night time eating choices. As a result of right here in Atlanta we have been fighting that on the time and so this can be a restaurant the place you may get lamb chops, lobster tails, pasta, various things of that nature as much as 2 a.m. And simply having not solely nice meals, however nice music to associate with it in addition to a fantastic vibe and vibe. It was just about the premise of our model.

What made it the precise time to get into the franchise?

This month of December will mark six years for our first location. So we really feel like now we have the techniques in place to have the ability to assist different individuals open their very own restaurant and see numerous the success that we have had. This Escobar model has been just about unstoppable even through the pandemic. Our numbers have skyrocketed through the pandemic. So we really feel like now we have the techniques in place to assist individuals succeed it doesn’t matter what’s occurring on the earth proper now.

The best way you describe the atmosphere, the surroundings and the menu, it looks as if a really elaborate idea on all ranges. As for the opportunity of replicating this environment in a number of franchise shops, what would be the keys?

The important thing will likely be to make use of the techniques that now we have put in place. Primary is simply going to begin with the restaurant, its look and ornament. The place will need to have a terrace. Folks love terraces, particularly when the climate is good. The colours we used within the core actually give it a pleasant festive really feel. So it isn’t only a restaurant, nevertheless it’s additionally a lounge. That is going to be actually important, in addition to following the recipes we have established for the meals that will likely be on the menu to verify every thing is constant and tastes the identical.

May you describe to me a few of the traits you’d search for in a possible franchisee?

So a few of our necessities, one, they will need to have at the least $150,000 in liquid capital, two years of tax returns exhibiting they introduced in a good amount of cash, they usually filed their taxes responsibly , three months of financial institution statements, a minimal credit score rating of 600, and the enterprise operator will need to have 4 years of expertise in hospitality trade. It is simply not an trade you may soar into with none expertise. You may actually personal a restaurant with none expertise, however whoever will likely be working this enterprise will certainly must have some expertise within the hospitality trade.

Eating places are doing effectively within the large metropolitan metropolis, however they’re additionally doing effectively in a few of these mid-sized cities. I would not advocate any metropolis that is simply tremendous, tremendous small, 4 crimson lights, or something like that. However these are a few of the issues we’re in search of. Somebody who actually has enterprise acumen, who has expertise constructing a crew and constructing a crew of excellent individuals.

Whereas shopping your web site, I noticed the home guidelines you had, which I discovered fairly amusing. Are you able to share the event of those?

We really established these home guidelines through the pandemic. Atlanta was subsequently one of many few cities to stay open whereas many different locations have been closed. Provided that it was, individuals have been actually completely different through the pandemic. I feel after being locked up for the time that people needed to be locked up, they simply got here out a bit of loopy to be trustworthy with you. And so we ended up creating these home guidelines due to that. Thus, all franchisees should additionally respect these inner guidelines on their premises. It is actually helped us maintain our prospects secure in addition to keep the integrity of our restaurant and let individuals know the foundations of every location upfront so that they know what to grasp and what we’ll settle for and we won’t settle for. whilst you frequent our restaurant.

Do you’ve a timeline for once you want to begin signing franchise agreements and once you assume a franchise retailer may probably open? Is there a aim you’ve set for your self?

So we We’ve just a few offers on the desk proper now and a few persons are transferring by way of the method, so hopefully we’ll signal our first franchise deal within the subsequent 30 days.

Trying to the long run, what do you assume Escobar is able to reaching?

Inside two years, we want to have at the least 10 to fifteen areas. That is actually our short-term aim. I actually assume the sky is the restrict. If we keep targeted and ensure now we have franchisees which might be certified and have that have within the hospitality trade, I actually assume that is one thing that may go a good distance. Like I stated, we’re celebrating our sixth anniversary this yr in our downtown space, so I do not see us stopping anytime quickly.

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