WESTFIELD, NJ — Cynthia Noack and her fiancé Sebastian are bringing a style of Germany to Westfield with their new smoothie bar: Reves Smoothie Café.
Each hailing from Germany, the couple determined to launch their very own milkshake enterprise after falling in love with the US and Westfield specifically. The identify “Reves” comes from the French phrase “rêve”, which suggests “dream”.
Noack stated that he selected this identify as a result of it was his dream to start out this enterprise.
He first got here to Westfield whereas working as an au pair in 2016. Noack then returned to Germany, the place he met his fiancée, and moved to the US to start out his enterprise in downtown Westfield.
In contrast to a typical smoothie bar that solely sells smoothies, bowls and juices, Noack stated Reves is extra like a “European-type cafe.”
“Similar to the Starbucks mannequin, you possibly can clearly stroll in, seize your shake or no matter you wish to drink and stroll away,” Noack stated. “Or you possibly can keep in a really good surroundings to do some work.”
Since it is a espresso store, Noack stated the shop will even provide quite a lot of coffees and a few breakfast objects, like avocado toast.
With many individuals now working from dwelling because of the COVID pandemic, Noack defined that he needs the cafe to be a spot the place folks can work outdoors the confines of their dwelling.
“We realized that many individuals are nonetheless working from dwelling, [and] you might have so many freelancers now [who are] actually attempting to get out of the home to get work completed, as an alternative of staying inside in entrance of his laptop computer,” Noack stated.
Though that is his first enterprise start-up, Noack used to run a health club in Germany. He stated this expertise not solely taught him worthwhile enterprise abilities, but in addition the worth of understanding his clientele.
Along with providing prospects quite a lot of high quality shakes and merchandise, Noack stated his objective is to encourage prospects to eat wholesome and preserve a balanced eating regimen.
Reves’ mission assertion states: “It is greater than only a smoothie cafe providing superfood bowls, juices, photographs, espresso, tea, toast and extra… We wish to encourage our prospects to start out believing in themselves.” as they merely discover pleasure and happiness in life AND we consider that by making a small change in your every day routine, like taking duty for consuming extra balanced meals or exercising, you start to grasp which you could take your self and your targets significantly “.
Noack advised Patch that she can also be an authorized vitamin coach and is obsessed with encouraging folks to take care of a wholesome life-style.
The couple has been documenting the whole means of constructing and renovating their Quimby Avenue retailer via TikTok and Instagram.
Right here is one in all his most up-to-date movies, exhibiting the progress of the espresso: