YUMA, AZ — Pure Delicacies® is happy to announce the launch of Truffles, a wholesome tackle chocolate lined fruit snacks. After a profitable trial interval with retail and media consumers, the model is happy to launch a full-scale advertising marketing campaign across the new product, which is now obtainable to order.
Whereas conventional chocolate-covered fruit snacks listing high-fructose corn syrup as a key ingredient, Pure Delights Truffles makes use of a hero ingredient, Medjool dates, to naturally sweeten and supply further dietary advantages to the snack, whereas Gives a chewy, candy-like heart.
- chocolate cherry – Chunks of recent Medjool dates wrapped in creamy milk chocolate and cherry.
- chocolate blueberry – Chunks of recent Medjool dates enrobed in sturdy darkish chocolate and topped with spicy blueberry white chocolate.
- Darkish chocolate with probiotic – Chunks of recent Medjool dates enrobed in decadent darkish chocolate with added BC30 probiotics.
The flavour profile of every product was deliberately chosen primarily based on gross sales knowledge from the model’s chocolate companion, which concluded that darkish chocolate, cranberry and cherry are among the many prime three most most well-liked flavors within the chocolate class .
“As we proceed to drive the expansion of the Medjool dates class, product innovation with merchandise like Truffles provides consumers the chance to attempt dates in a brand new approach when they may not in any other case have been entertained,” mentioned David Baxter, Director of Advertising and marketing for Pure Delights. “We look ahead to the response from key retailers throughout this launch interval, as we anticipate many individuals to be pleasantly shocked to have the ability to buy chocolate treats with healthful elements and nice well being advantages.”
To assist the brand new product launch, samples of Truffles might be despatched to key model influencers together with cooks, registered dietitians, bloggers, social media influencers and media shops to drive content material improvement and model endorsement. third events. Pure Delights can also be educating consumers about the advantages of truffles as a greater different to different chocolate candies by means of YouTube, Instagram and TikTok, digital promoting, and on its web site.
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About Bard Valley Pure Delights®
Pure Delicacies® Medjool Dates, the nation’s main model of Medjool dates, are a naturally candy entire recent fruit grown within the Bard Valley on the intersection of Arizona, California, and Mexico, the place its very particular set of rising circumstances are met. Water conservation, sustainable power and connecting along with your neighborhood are the pillars of your group. Bard Valley date growers lead the business in agriculture and finest harvesting practices. Every farm is topic to the identical strict certification course of to make sure that every Pure Delights Medjool date is grown to the very best requirements. To be taught extra about Bard Valley Pure Delights, go to naturaldelights.com.