The Produce For Higher Well being Basis (PBH) launched its Annual Report 2021 exhibiting the primary achievements of the group and the outcomes obtained all year long. Highlights included fielding and launching progressive new shopper analysis and associated communications marketing campaign, in addition to rising its thought management and affect packages, similar to increasing the Nationwide Fruit and Vegetable Consumption Coalition. the PBH Annual Report 2021 demonstrates a transparent dedication to positively impacting fruit and vegetable consumption and serving the general public good whereas accelerating business progress regardless of market challenges.
“PBH stays devoted to its distinctive mission of bettering the well being and happiness of People by way of elevated consumption of vegatables and fruits,” says Wendy Reinhardt Kapsak, MS, RDN, president and CEO of PBH. “In 2021, PBH impressed thousands and thousands of shoppers and influencers by way of Have A Plant® Motion, delivering compelling and appetizing content material and demonstrating the optimistic social impression of vegatables and fruits. We additionally spend money on strategic analysis initiatives targeted on bettering fruit and vegetable consumption behaviors, in addition to information evaluation associated to public insurance policies. Bringing PBH’s mission to the lots turned much more important when the PBH Plate Standing the investigation illuminated a pervasive and protracted consumption disaster; we had been agency in our motivation to maintain going.”
Extra highlights from PBH’s 2021 Annual Report embody:
- virtually arriving 1 billion social media impressions because of the influencers and shoppers who use the hashtag #haveaplant from the Have A Plant® launch in 2019;
- Attain 2 billion impressions in conventional mediawith articles in washington Publish, amongst different consumer-facing media since 2019 launch;
- Attain 10 million web page views at fruitandveggies.org since its launch in 2019;
- illuminating the PBH Plate Standing Analysis and the consumption disaster through 4.3 million social media impressions and 376 million conventional media placement impressions in 2021;
- Celebrating Nationwide Fruit and Vegetable Month 2021 with over 17 million impressions of social media posts and virtually 117 million impressions from conventional shopper media places;
- PBH Have A Plant Enlargement® Networks of ambassadors and advisers attain extra shoppers at varied factors of affect: level of sale (retail); Style Level (Culinary and Foodservice) and Inspiration Level (Diet and Digital Life-style and Social Media Communicators);
- Institution of the primary PBH Scientific Advisory Council, serving the will to convey collectively dietary and behavioral scientists to create significant conversations about new analysis that might clear up America’s consumption disaster; Y
- name for the Nationwide Fruit and Vegetable Consumption Coalitionbringing collectively leaders from the general public well being group, commodity boards and extra to raise fruit and vegetable consumption as a nationwide precedence, amongst others.
“PBH’s outcomes display how necessary the group is to America’s well being and happiness, in addition to the business’s success in driving demand for vegatables and fruits,” says CarrieAnn Arias, vice chairman of selling for Naturipe Farms, LLC. and president of the board of administrators of PBH in 2022. . “I encourage you to affix the PBH group, profit from the success of the group, and in the end enhance your consumption of vegatables and fruits.”
View the complete 2021 PBH Annual Report HERE.
For extra info, analysis, ideas, tips, recipes, and information and inspiration about vegatables and fruits, go to fruitandveggies.org. Comply with us and our Have A Plant® Ambassadors on Fb @fruitsandveggies; Twitter @fruits_vegetables; Instagram @frutasyveggies; Pinterest @fruits_vegetables; and LinkedIn on the Produce for Higher Well being Basis.
Concerning the Produce Basis for Higher Well being
The Produce for Higher Well being Basis (PBH), a 501(c)(3) nonprofit group, is the one nationwide group devoted to serving to shoppers reside happier, more healthy lives by consuming extra vegatables and fruits, together with recent, frozen, canned, dried and 100% juice each day.
Since 1991, PBH has spent a long time creating traits in attitudes towards all types of fruit and vegetable consumption, in addition to campaigning and partnering with authorities, meals business stakeholders, well being professionals and others. thought leaders to collaborate, facilitate and advocate for elevated consumption. . Campaigns included first the 5-A-Day program, and later the Fruits & Veggies—Extra Issues public well being initiative. Whereas 5 vegatables and fruits a day is nice recommendation, and extra will at all times matter, PBH’s new behavior-based name to motion is Have A Plant.®. Rooted in behavioral science, PBH’s transformative Have A Plant® The motion is an invite that can encourage folks with compelling causes to imagine within the highly effective position vegatables and fruits can play in creating comfortable, wholesome and energetic lives.
You should definitely be a part of Have A Plant® Get shifting and get new recipes, snack hacks, meal concepts, and different ideas from cooks, registered dietitians, in addition to meals and wellness consultants by visiting www.frutasyveggies.org. Comply with us on Fb @vegatables and fruits; On twitter @fruits greens; On Instagram @vegatables and fruits; on Pinterest @fruits greens; and on LinkedIn at Produce Basis for Higher Well being. And bear in mind to #have a plant.
PBH can be liable for the Collaborative Consumption Marketing campaign Lead the Change– a multi-year, multi-sector initiative designed to maximise the ability of PBH’s distinctive place of thought management, intensive community of influencers, credible scientific and market analysis, and most significantly, its progressive members and companions, to guide a name for motion to sort out the worldwide disaster in fruit and vegetable consumption. The initiative consists of analysis, thought management and communication platforms to make sure the marketing campaign speaks with a function, a voice and a name to motion. For extra info go to: www.fruitsandveggies.org/leadthechange.