Massive Rooster, a fast-casual restaurant that includes the favourite meals of basketball participant Shaquille O’Neal and his well-known pals, is anticipated to make a grand entrance in Dallas and its suburbs starting in 2023.
As many as 56 Massive Rooster eating places are anticipated to open in Texas, in Dallas, Houston, San Antonio and Austin.
The information is especially well timed as a result of O’Neal just lately bought a house in Collin County. So are the northern suburbs of Dallas a hotbed for Massive Rooster?
“I would be shocked if Plano wasn’t on the playing cards,” says CEO Josh Halpern. He has hung out looking out Plano, Frisco and Prosper, in addition to different areas of Texas. Nonetheless, no leases have been signed on the 56-unit franchise settlement.
Massive Rooster began in 2018 in Las Vegas and noticed virtually no progress in the course of the first yr of the pandemic, which was frequent throughout such an unsure time.
Halpern joined the corporate in Might 2021, when Massive Rooster solely had two shops open and 6 on the best way. A yr later, Halpern has plans to open greater than 150 eating places within the subsequent 5 or 6 years.
“We do not wish to over-saturate a market, however we’re prepared to make this as large as potential,” he says. After which he jokes. (Or not?) “If Elon Musk or Jeff Bezos wish to discuss, we’ll be comfortable to speak.”
Fried hen, macaroni and cheese and a really massive cookie
The MDE, which is O’Neal’s nickname, Most Dominant Ever, is among the hottest sandwiches, says Halpern. It is one of many easier choices: a fried hen sandwich with Shaq sauce and pickles. Patrons additionally are likely to order a sizzling Nashville hen sandwich known as Uncle Jerome, named for O’Neal’s bodyguard. And people who are actually hungry can order the Charles Barkley, a fried hen sandwich full of macaroni and cheese, crispy fried onions, and barbecued aioli with roasted garlic.
“He is as large and excessive as Chuck is,” says Halpern.
Aspect dishes embody French fries, candy potato fries and mac and cheese impressed by the aspect dish made by Lucille O’Neal, Shaq’s mom. She has a Cheez-It crust as a result of the well-known basketball participant has a partnership with Kellogg’s.
The menu ends with “monster-sized milkshakes,” as Halpern describes them, in addition to ice cream sandwiches, smooth serve ice cream cones and the Massive Cookie, which is the circumference of a basketball.
That is proper: “It is like a dozen cookies, changed into a mega cookie, served on a pizza board,” O’Neal says in a video describing it. “You possibly can’t get moist, at the very least in a normal sized glass. And I can nail something.
Massive Rooster’s enlargement in Dallas
It’s not but recognized how lots of the 56 upcoming Massive Rooster eating places will land in Dallas-Fort Value. That relies on how properly the primary eating places do in every area, says the CEO.
whereas the seven Present areas are inside Carnival Cruise ships or in vacationer areas such because the Moody Middle in Austin, the Local weather Pledge Area in Seattle and the Virgin Lodge in Las Vegas, the Texas deal will deliver extra conventional eating places with bodily shops franchised by Fazil Malik, Frank Malik, and Noordin Jhaver.
Shaq is the draw, says Halpern, however he thinks Texas franchisees could make large strikes in an already crowded fried hen area.
“Individuals come the primary time as a result of they wish to see Shaquille’s restaurant,” he says, “and so they come again as a result of we had been constructed by two actually nice cooks.”
Among the many Massive Chickens open now, one is inside a ghost kitchen at a Walmart in Rochester, New York. Quickly these ghost kitchens will likely be opening in Texas, beginning in Plano.
Whereas a few of the Massive Chickens in Texas will likely be drive-thru, Halpern says every bit of hen is positioned within the fryer after ordering, so it isn’t as quick a mannequin as different chains. He compares Massive Rooster to Shake Shack, and Shake Shack will quickly open a drive-thru in McKinney, making it one of many first in Texas.
If they will do it, “so can we,” says Halpern.