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SMC automates meals and drinks at AUSPACK

Meals and Beverage Business Information talks to William Lebihan, Subject Gross sales and Advertising and marketing Director for SMC Australia and New Zealand (ANZ), about AUSPACK 2022 and what they confirmed their clients.

SMC Australia and New Zealand (ANZ) returned to AUSPACK on the Melbourne Conference and Exhibition Heart from Might 17-20 to showcase their product and repair choices to the business. Chief amongst these choices was automation.

Because the world’s largest tire provider, and listed on Forbes International 2000 as one of many world’s most modern corporations: SMC gives automation options to its numerous buyer base.

With greater than 12,000 fundamental merchandise and greater than 700,000 variants, SMC has been current at AUSPACK since 2016. On the final occasion, three years in the past, its focus was on optimization and vitality saving capabilities. Since then, extra authorities incentives have been made obtainable in Australia, placing vitality financial savings in clearer focus for a lot of of SMC’s clients.

“On the final AUSPACK occasion, vitality saving was nonetheless fairly new to everybody, despite the fact that our merchandise are typically designed to save lots of vitality. However now, we will additionally discuss to clients about some tried and examined circumstances,” stated William Lebihan, director of area gross sales at SMC ANZ.

Due to this fact, SMC plans to proceed the theme this yr by showcasing its subsequent era of merchandise which might be extra compact, extra environment friendly and smarter, and consulting with clients to search out out what degree of automation is actually wanted of their factories.

“We’re specializing in serving to clients perceive how simple it may be for them to take step one to turning into ‘sensible,’” Lebihan stated. “However as an alternative of promoting individuals a widget, we would fairly sit down and say, ‘Let’s have a look at what is going on on in your manufacturing unit and within the space the place you’re employed and see if we may also help you run it a little bit higher.'”

Among the merchandise on show will embrace robotic choose and place items, interchangeable finish effectors for cobot arms, and electrical actuators that quickly transfer substantial masses vertically and horizontally.

As well as, the top of SMC’s vitality saving conservation group, Invoice Blyth, will talk about SMC’s latest work with Fletcher Worldwide Slaughterhouse, the place they performed a complete vitality audit that saved 38 p.c of Fletcher’s vitality use that It’s produced by way of compressed air. This presents a great alternative for attendees from the meals and beverage business to learn the way this was achieved and what know-how SMC beneficial to attain this.

getting ready for the longer term

For his clients within the important meals and beverage sector, Lebihan stated SMC’s automation merchandise have enabled better self-efficiency lately. A key a part of attaining this was serving to change their clients’ mindsets to guard towards future disruptions just like the COVID-19 pandemic.

“We checked out issues like automation, we measured how a lot vitality they use, and we understood how they do their enterprise from an automatic standpoint, fairly than counting on older faculty applied sciences that they used earlier than. Lebihan stated.

A give attention to workers coaching throughout the pandemic has additionally positioned the gross sales staff properly to higher inform clients in regards to the big selection of automation options on provide.

Firms have additionally realized their very own shortcomings throughout the COVID-19 pandemic and have relied extra on element suppliers to supply options. This labored in SMC’s favor as they used the time to internally strengthen and put together the gross sales staff to supply complete automation options.

General, SMC has performed properly when it comes to gross sales in Australia and New Zealand throughout this era, because the state gross sales managers had been additionally capable of adapt in the way in which they interacted with clients.

“It has been fairly a problem in some ways, however we obtained by way of it and had a profitable finish to the yr,” Lebihan stated. “We obtained up entrance early and requested our clients how they needed to interact with them throughout that window, whether or not it was by way of textual content, e-mail, or a Groups assembly.

“We additionally had a digital assist e-mail tackle the place we invited individuals to drop us a notice and schedule a gathering with the applying engineers for extra assist, which we would not have performed earlier than. That means, they may discuss on to an software engineer a few challenge they’re engaged on.”

SCM

Caring for the staff was additionally paramount in guaranteeing that SMC continued to fulfill its objectives and achieve success.

“We took it severely and made certain that firstly we made certain our colleagues, workers and their households had been protected after which we went from there, that appeared to serve us very properly,” Lebihan stated.

Looking for an elevated give attention to automation is a key a part of SMC’s long-term plans, whereas additionally sustaining its major give attention to pneumatics.

“We are able to do and provide rather more,” Lebihan stated. “We wish to proceed transferring ahead on the automation aspect and produce extra of our electrical merchandise and serial interfaces to market and change into higher often known as an automation supplier.”

Within the brief time period, SMC will proceed its path of development and market share by supporting current clients and discovering new ones. The meals and packaging business continues to be a agency development goal for the corporate.

Lebihan encourages the meals and beverage business to go to SMC’s sales space at AUSPACK 2022 to be taught extra about navigating the most effective path to automating their enterprise.

“The work that has been occurring with the demo items on the stand is among the finest issues we have now performed; will probably be even greater and higher than final time, so come see us at AUSPACK,” he stated.

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