Subway Malaysia mascot enters KL with 3D OOH activation

Subway Malaysia has introduced its domestically impressed mascot, Sabweh, to life via the 3D billboard at Pavilion Kuala Lumpur. Featured alongside different Subway meals objects together with the restricted version Tuna Sub and Seafood Patty Sub, the mascot’s “One Foot Nearer 3D” scene is on show at Pavillion Kuala Lumpur’s Crystal Basis from 10 June …

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