Boomer time: Time to focus on food and drinks to older customers
Older customers kind a rising cohort. In Europe, the inhabitants of over 65s is anticipated to achieve practically 150 million by 2050. However new product launches aimed particularly at older customers are scarce. In accordance with market researcher Mintel, in 2021 solely 0.0005% of recent product launches in meals & beverage and well being & …
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