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PepsiCo Innovation: Attribute Engine Led to Pepsi Nitro, Mtn Dew Main Melon

“Popping Attributes” Eight of the highest 10 merchandise on IRI’s lately launched annual Pacesetters checklist of probably the most important meals and beverage product launches in 2021 are drinks. It is a phenomenon that Joan Driggs, vice chairman of content material and thought management at IRI, attributes to COVID-triggered developments of customers “profitable the home …

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