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The Collective launches dairy-free yogurt choice for teenagers

The Collective launches dairy-free yogurt choice for teenagers

Yogurt model The Collective has added a dairy-free variant to its ‘suckies’ vary, which is already the quickest rising model within the kids’s dairy class (+19.2% YoY) on the opposite).

Suckies-dairy freeThe introduction of the brand new vary goals to fulfill the rising demand for dairy-free choices for kids in a at present underrepresented house – solely 2% of the 14% market share of youngsters’s refrigerated yogurt merchandise are dairy-free. dairy merchandise, regardless of the existence of round 18.4 million dairy-free households within the UK.

The plant-based merchandise are made within the UK utilizing The Collective’s oatmeal coconut yoghurt various, blended with actual fruit. The “suckies” include stay cultures and calcium, in addition to nutritional vitamins D and B12. Plus, they’re freed from synthetic flavors, colours, and preservatives, in addition to soy and tree nuts.

In line with information from The Collective, style is the primary issue driving client purchases amongst dad and mom (57%), adopted intently by sugar content material (44%). Dairy-free “suckies” are supposed to mix one of the best of each worlds, providing decrease sugar ranges than comparable kids’s merchandise available on the market, however with out compromising on taste.

The product pouches are totally recyclable by the Enval pouch recycling program and in grocery store comfortable plastic recycling bins. The packaging has additionally been lately redesigned, harking back to The Collective’s vibrant and colourful model.

The brand new line of dairy-free “suckies” will probably be accessible in two flavors, together with strawberry and peach and apricot, and are set to launch in September.

Sarah Good, CEO of The Collective UK, mentioned: “When client developments within the dairy sector, it’s turning into more and more clear that increasingly households are on the lookout for dairy-free options in terms of it is snacks and merchandise for his or her kids. This has been pushed each by intolerances, but in addition by a change in way of life decisions, as many people have gotten extra well being aware and favoring more healthy choices and flexitarian residing.

“Our vary of ‘suckies’ have at all times confirmed extremely common with kids and we have now seen a very massive improve in gross sales in the course of the Covid-19 pandemic shutdowns, once more boosted by a rise within the variety of households making an attempt to choosing probably the most nutritious snacks that stay essential. delivering on style. With so few dairy-free choices accessible for kids, we’re delighted to launch this new vary which is able to fill this hole out there, guaranteeing that snacks scrumptious and wholesome are accessible to all.

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