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The brand new proprietor of Cravins Ice Cream Parlor in Pittsfield, Ludwig Jean-Louis, takes care of his siblings one scoop of ice cream at a time | Enterprise

PITTSFIELD — Accountability is not an possibility for Ludwig Jean-Louis, it is a necessity.

After his mom, Roselie, died aged 51 in March 2021, Jean-Louis took over the funds of his 4 youthful siblings. That is an enormous job for anybody of any age, not to mention a 26-year-old.

However Jean-Louis had all the time been excited about changing into an entrepreneur. That keenness is what motivated him to lately buy Cravins Tender Serve & Frozen Yogurt, a preferred little ice cream stand on Elm Road the place he, his siblings, together with his 18-year-old twin sisters, and two of his cousins ​​are a part of a eight-member workers.

He purchased Cravins, which affords exhausting and tender ice cream, from its former proprietor final month and leases the area. A seasonal enterprise, Cravins opened for the summer time in late Might.

“I’ve all the time had a watch for entrepreneurial experiences,” mentioned Jean-Louis, who had labored at The Scoop, a Lenox ice cream parlor, together with a stint as retailer supervisor.



man places an ice cream sign on the sidewalk

Ludwig Jean-Louis, the brand new proprietor of Cravins Tender Serve & Frozen Yogurt in Pittsfield, units up store by inserting his register entrance of the Elm Road retailer.



Seeing what he referred to as “the again finish” of the enterprise at The Scoop, and “getting acquainted and cozy with it,” gave Jean-Louis the boldness to run his personal ice cream enterprise.

“Seeing this area open and figuring out that I’ve a number of tasks inside my household, I noticed this as a chance to cowl them,” mentioned Jean-Louis, a 2013 Pittsfield Excessive College graduate. myself”.

“I used to be all the time self-aware,” he mentioned. “Lately I began to open up extra to the chances of what I may do as a result of a number of occasions we simply play it secure.”

That is Jean-Louis’ second likelihood to personal his personal enterprise. He tried to purchase one other ice cream parlor in Pittsfield 4 years in the past, however the deal fell via. “They needed to promote the constructing with the enterprise,” he mentioned.

In 2019, Jean Louis mentioned he ran his personal ice cream stand on North Road (his sisters picked them up) whereas he additionally delivered pizza. Jean-Louis, who performed soccer, monitor and lacrosse at Pittsfield Excessive College, has additionally labored for Onyx Specialty Papers in Lee.

Jean-Louis mentioned that his mom all the time supported his ambitions. When she died, “I used to be mainly put within the place of taking good care of the property,” he mentioned.

“The duties are divided between me and my older sister,” who’s 24, he mentioned. “However the monetary half is basically mine.”

Born in Haiti, Jean-Louis got here to Pittsfield in December 2004 from East Orange, NJ, 5 years after his household arrived in the US. He does not know why his household moved to the Berkshires.

“I used to be like 9 years outdated,” he mentioned.

His grandparents, who moved to Pittsfield shortly earlier than his mom’s dying, reside with Jean-Louis in an condominium. His brothers reside in his mom’s outdated home, which Jean-Louis mentioned he purchased in September.

“I bounced forwards and backwards between each homes,” he mentioned.

Her twin sisters are in faculty, whereas her brother, who’s 17, will likely be a senior at PHS this fall.

When requested how he handles all of the accountability, Jean-Louis mentioned, “in the future at a time.”

Cravins is open from midday to 11 p.m. Monday via Saturday and from midday to 10 p.m. on Sundays. The enterprise affords ice cream in numerous varieties, together with cones, cups, sundaes, and pints. Beverage choices embrace milk shakes and floats.

Below earlier possession, Cravins and its predecessor, Jilly’s, usually closed on the finish of the summer time. Jean-Louis additionally plans to function seasonally, however is toying with the concept of ​​opening Thursday via Sunday throughout the winter. It’ll positively keep open till the autumn.

“I want I may go to Halloween,” mentioned Jean-Louis. “It isn’t that chilly but.”

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