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This quick-service restaurant chain celebrates Indian road meals with security and magnificence

Most individuals will attest to having sorely missed their favourite Indian road meals in the course of the lockdown. As soon as issues began to open up, based mostly in Delhi surah mahant realized the problem of accessing genuine road meals at dwelling, which supplied a novel market alternative. This led him to launch Chaat and Chai Co. in 2020.

“With our Chaat & Chai Co model, we intention to revolutionize the chaat trade in a fast service restaurant (QSR) format. Presently we have now shops in Delhi-NCR, Agra and Lucknow, and we ship our gives in Delhi-NCR. Our model celebrates the daring, genuine flavors and social gathering traditions of India’s historical road meals, paired with India’s most beloved drink – chai,” explains Suraj.

Dwarka department of Chaat and Chai Co restaurant

The thought

After incomes his BCom diploma from the College of Delhi, Suraj entered the meals and beverage trade. Over the previous decade, he has labored with well-known manufacturers like Lite Chunk Meals and the Dabur Group. As a foodie, he’s acquainted with a variety of cuisines, nonetheless, road meals has at all times been a favourite of his.

He was effectively conscious that in terms of road meals, the promise of tasty meals isn’t sufficient: the dishes should additionally recreate or provide a minimal of the nostalgia related to the idea of road meals.

Subsequently, the model sought to recreate the colourful roadside meals tradition of India.

“Indian road meals is understood for its distinctive flavors, range, and most significantly its versatility. Each metropolis has its personal road meals tradition, be it Mumbai, Delhi, Kolkata, Chennai or Bangalore,” says Suraj.

He additional provides: “Once you consider Indian cuisines, not solely regional meals involves thoughts, even road meals qualifies as delicacies and is likely one of the important stuff you look to strive once you go to an Indian metropolis. We felt there was a spot available in the market for an organized area to show road meals. Particularly, we have been seeking to set up a spot that was each hygienic and secure, and in addition had a unusual ambiance to draw clients, whereas providing probably the most genuine meals. Beforehand, if one wished to get pleasure from some chaat, one needed to go to a candy store, which was not attainable in the course of the lockdown. Additionally, security and hygiene turned a precedence within the final 12 months, which was a legitimate concern at native neighborhood road meals eating places.”

Pindi Chhole Samosa by Chaat and Chai Co

USP

Earlier than launching the model, rigorous analysis was carried out to determine the most well-liked flavors and sorts of road meals. The staff did this by visiting many native chaat stalls in Delhi-NCR and different Indian cities akin to Agra, Lucknow, Mumbai and Kolkata.

Primarily based on their analysis, Chaat & Chai Co developed genuine objects. The model takes specific pleasure within the chai it serves, as it’s India’s most iconic and beloved drink. Their particular masala combine is ​​made in-house. Along with common Indian tea variants, in addition they provide bubble tea made out of tapioca bubbles that ship a burst of taste in your mouth. The restaurant serves a choice of chaat and samosas, dishes which can be finest paired together with your chai. Plus, they provide traditional road meals objects like Gol Gappe, Bhel Puri, Sev Puri, Raj Kachori and Ram Ladooamongst different issues.

Nonetheless, to distinguish themselves from their opponents, they’ve additionally launched variations such because the Chinese language samosa and Punjabi chholey samosa, which have turn out to be fairly widespread with clients. One other traditional on the menu is its choice of Maggi plates – starting from Masala Maggi, Soup Wali Maggi, Masala Cheese Maggi and Paneer Bhurji Masala Maggi.

Costs for particular person objects begin from Rs 40 for a chai or a plate of samosas and goes as much as Rs 180 for his or her bharwa paneer tikka chaat. In addition they provide low-cost mixtures consisting of chaat meals for 2 or 4 folks. The best value-for-money deal on the menu, priced at Rs 860, is their maha jumbo package deal as a part of which you’ll be able to get pleasure from 4 chaats, two pakode plates and 4 adrak chais.

“We wish Chaat & Chai Co to be a household pleasant and accessible chaat place. Our model focuses on offering premium high quality road meals, in a secure and cozy setting. Different measures we have now taken to be extra conscious of the occasions are the usage of environmentally pleasant packaging”, shares Suraj.

Pao Bhaji in Chaat and Chai Co

Progress

Since its launch a couple of months in the past, Chaat & Chai Co has opened eleven shops on the Delhi-NCR, Agra and Lucknow expressways. They plan to launch 35 extra factors of sale all through India within the subsequent two years.

Having discovered an early investor – Bijender Singh Lohia of the Lion Group – the corporate had a promising begin and is now self-financing.

Though the pandemic has been a troublesome time for the complete meals trade, Suraj believes it has additionally led to a change within the basic dynamics of how eating places are run. He believes that the one approach for corporations to outlive on this altered panorama is that if they’re keen to be versatile sufficient to adapt to altering buyer and trade calls for.

Suraj candidly shares, “We have been fortunate to increase and maintain by way of the second wave of the pandemic and after. In actual fact, the corporate has grown throughout this era.” Chaat & Chai Co has doubled its gross sales earlier than finishing its first 12 months in enterprise, with a number of new openings scheduled for the subsequent monetary quarter.

When utilizing the QSR-format to its profit, Chaat & Chai Co has been in a position to acquire a foothold in a very saturated market.

Suraj says, “No different firm has introduced collectively our nation’s most beloved beverage and its distinctive road meals choices in an organized approach. Positive, the massive banners have them as a part of their seasonal festive menus or choices, however they infrequently have a menu that focuses solely on chaat and road meals from throughout India. Hopefully, we will seize the patron’s consideration with this idea.”

Though his journey has solely simply begun, with the ability to open an exit inside the Taj Mahal premises has been his most rewarding second thus far, one thing Suraj takes specific pleasure in.

Other than its bodily shops, Chaat & Chai Co additionally delivers by way of Spotand can quickly begin deliveries with third-party companies like Zomato and Swiggy.


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