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TOSTITOS® TEAMS UP WITH DAN LE

Model launches marketing campaign to assist shoppers keep away from FOMO with limited-edition ‘No Mo’ FOMO’ chip equipment and distinctive Snapchat lens

PLANO, TX, June 2, 2022 /PRNewswire/ — After greater than two years of lacking out on many encounters, we’re all able to get on the market and stay our greatest lives. However summer season enjoyable also can result in FOMO: the “concern of lacking out.” To make it possible for would not occur, Tostitos has teamed up with the actor once more Dan Levy with its new marketing campaign: “Do not Miss the Good Stuff”.

The marketing campaign, which drops right now (see right here) shines a light-weight on the nice issues that occur if you’re across the bowl of Tostitos fries and dips with pals. Within the advert, Levy misses a few of his pals’ defining moments as a result of he walks away from the Tostitos — from a child’s first steps to a proposal — till he lastly refuses to overlook out on extra enjoyable by staying. close to the Tostitos chips and dip.

“I had a good time working with Tostitos final yr. They seem to be a actually enjoyable and supportive crew,” Levy stated. “So after they requested me to return again this yr for his or her new marketing campaign, it was a no brainer.”

The marketing campaign ensures shoppers do not miss a factor
Tostitos launched a brand new board sport on Snapchat known as “FOMO or F No!” – utilizing tokens as playing cards. The brand new interactive Snapchat lens makes use of augmented actuality to show a special development in your chip every time you maintain one in entrance of your cellphone. The sport will characteristic developments equivalent to Frosted Suggestions, Change to a Flip Telephone, Pineapple on Pizza, and Face Tattoos. Customers will then must resolve if they’re afraid to overlook the development or if it’s a development they might simply skip.

Tostitos has additionally partnered with the MTV Film & TV Awards to verify nobody has FOMO at their watch events. A never-before-seen advert will air throughout the present which options MTV celebrities Josh Horowitz, Mark lengthy and Nia Moore create their very own recollections by taking part in “FOMO or F No!” within the inexperienced room. The sport will even be featured on the pre-show pink carpet and on the present’s social media channels. Make sure to seize your Tostitos and a few pals and go browsing Sunday June 5.

Tostitos can be launching a brand new No Mo’FOMO chip equipment so shoppers by no means run out of scrumptious flavors. This limited-edition equipment contains three of Tostitos’ hottest flavors: Spicy Queso Sprint, Guacamole Sprint, and Habanero. Packaged in an interactive field with new Tostitos signature sound and lighting, this limited-time provide kicks any second up a notch and brings all of your favourite flavors collectively in a single place. Customers have the chance to get their palms on one in all these limited-edition kits by maintaining a watch out for an “unboxing” video throughout the summer season months on Tostitos Instagram and commenting with their favourite taste of Tostitos.

“Tostitos goals to foster the wonderful moments that occur across the Tostitos Chips & Dip Bowl – and who higher than Dan Levy to painting how all of us really feel if we miss one thing memorable after we are amongst family members,” stated Anya Schmidt, Senior Director of Advertising, Frito-Lay North America. “From festive flavors to new video games, this marketing campaign goals to offer Tostitos followers new causes to hang around with pals – and by no means miss out on the good things.”

For extra particulars on Do not Miss the Good Stuff, the Snapchat sport, methods to get your palms on a No Mo’FOMO chip equipment and all issues Tostitos, please go to www.tostitos.com or observe Tostitos on TikTok, Instagram, Fb, Twitter and YouTube.

About Tostitos®
Tostitos is one in all many manufacturers of Frito-Lay North America – the $19 billion comfort meals division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Buy, NY. Be taught extra about Frito-Lay on the corporate’s web site,http://www.fritolay.com/the Snack Cat weblog,http://www.snacks.com/and on Twitterhttp://www.twitter.com/fritolay.

About Frito-Lay North America
Frito-Lay North America is the $19 billion handy meals division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Buy, NY. Frito-Lay snacks embrace Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos branded tortilla chips and dips, SunChips multigrain snacks and Fritos tortilla chips. The corporate operates greater than 30 manufacturing services throughout the USA and Canada, greater than 200 distribution facilities and serves 315,000 retail clients per week by means of its direct-to-store supply mannequin. Be taught extra about Frito-Lay on the corporate’s web site, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Fb (Frito-Lay).

About PepsiCo
PepsiCo merchandise are loved by shoppers greater than a billion instances a day in additional than 200 nations and territories around the globe. PepsiCo generated $70 billion in web income in 2020, pushed by a complementary portfolio of comfort meals and drinks that features Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio contains a variety of gratifying meals and drinks, together with many iconic manufacturers that every generate over $1 billion in estimated annual retail gross sales.

Main PepsiCo is our imaginative and prescient to be the worldwide chief in handy meals and beverage by successful with PepsiCo Constructive (pep+). pep+ is our end-to-end strategic transformation that places sustainability on the middle of how we’ll create worth and progress by working inside planetary boundaries and galvanizing constructive change for the planet and folks. For extra info go to www.pepsico.com.

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SOURCE Frito-Lay North America

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