“We are expanding into the plant-based sauce category to increase our flavor and format offerings that all of our consumers, including those who are plant-based, dairy-free, or plant-curious, can enjoy,” said Debra Yoo. , senior brand manager for Violife. she told VegNews. “The three flavors we are launching are top sellers for dairy sauces, and we want to show that plant-based options can also deliver creamy, indulgent flavors. We know consumers love the classic flavors of ranch, French onion, and spinach and artichokes, and we’re excited to offer alternatives that everyone can enjoy at the table.”
Violife’s new sauces will come in 200-gram (7.05-ounce) containers and will be available at all Whole Foods Market locations across the country by June 24, with some locations already having stock of the new products.
Violife dairy free empire
Violife is a pioneer in the vegan food category that began in Thessaloniki, Greece, in the 1990s and now offers a wide variety of coconut oil-based cheeses in flavors such as mature cheddar, parmesan, feta, gouda and plus. Since Violife hit the market, innovation in the vegan cheese space has exploded around the world, with new entrants hailing from all sides, including existing dairy brands like French cheese giant Bel Group, which is currently in amid the launch of dairy-free versions of its popular products like Boursin, Babybel and Laughing Cow.
“There are many more varieties of flavors and formats within the world of plant-based cheese that didn’t exist when Violife started,” Yoo said. “Within Violife, we have introduced a number of products that were the first of their kind in the world to be plant-based, including our Mediterranean Style Grill Me!, a plant-based cheese similar to Halloumi dairy, and Cocospread, our vegetable . chocolate spread that can be eaten plain, spread on a cookie, or baked as a favorite dessert.”
Violife products are now distributed in over 50 countries in both retail and foodservice, including at Pizza Hut in the UK, where their dairy-free mozzarella strips have been on the permanent menu as an alternative to cheese. dairy since 2017. Violife made its way into the United States in 2018 through a national Whole Foods partnership that is now expanding with the launch of its new sauces.
Ranch, French Onion and Spinach-Artichoke sauces are part of Violife’s mission to continue to innovate the dairy-free category with alternatives that are just as forgiving as traditional dairy but without the ethical, health and environmental drawbacks.
“Over the past 20 years, we have been perfecting our recipes to deliver the same flavors and mouthfeel as dairy versions,” Yoo said. “Our three new sauces are a continuation of our efforts to help consumers easily (and deliciously) transition to a plant-based lifestyle.”
Violife explores new categories
In addition to the aforementioned Cocospread, Violife has further expanded its cheese categories and other offerings, including Violife Vioblock, which it launched in the UK last August as its first vegan butter. To reach broader demographics and dining occasions, the brand is also exploring offerings such as seasonal holiday cheese plates, summer barbecue packages, and miniature versions of its snack cheeses.
“At Violife, we continue to create delicious plant-based products that everyone can enjoy,” said Yoo. “As we expand into and beyond the plant-based cheese category, we are excited to bring more products to market that plant-curious consumers will love.”
These consumers are also increasingly aware of the environmental impact of farming animals to produce dairy. For its part, Violife partnered with leading sustainability advisor Quantis to conduct a life cycle assessment of eight Violife cheese products earlier this year. The findings showed that Violife’s vegan cheese has half the carbon footprint of dairy cheese and uses less than a third less land. The brand translated these findings into its “Change” campaign, which ran last January to coincide with Veganuary, which used clever puns to inspire consumers to make the switch to vegan cheese.
Ultimately, the decades-old brand’s goal is to continue to innovate the dairy-free space with new products like creamy sauces, lucious spreads and umami-rich cheeses, to give all consumers something they’re excited about. “We believe that once a consumer tries Violife, the taste and performance meet, if not exceed, their expectations,” said Yoo. “We are always looking for new ways to expand our offerings and bring more plant-based alternatives to consumers.”
To learn more about dairy-free sauces, read:
Trader Joe’s is launching new dairy-free sauces
Vegan French Onion Dip Hits Store Shelves This Spring
Why This Vegan Cheese Is Crossroads Chef Tal Ronnen’s Favorite
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